EXECUTIVE
COACHING
Through deep conversation, reflection, and accountability, I guide you back to yourself — the self that performs without pretending. The work is built on my three-step system: Vulnerability, Acceptance, Sweat & Courage (VASC).
It’s a process forged in fire, proven across Premier League dressing rooms, boardrooms, and lives on the edge of burnout.

I don’t fix systems, I help you reconnect with the most powerful system... yourself.
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15+

YEARS OF COACHING
Having played over 500+ EFL Professional football matches over a 17 year playing career, I've found my calling, by taking everything I experienced in the worlds most competitive industry to helping others overcome the #1 performance blocker; fear.

200+

BUSINESS' COACHED
From 2016 I was engaged by business owners to help them grow in understanding and effectiveness of the #1 performance blocker in their company; fear. Enabling them to start achieving the kind of results they always envisaged.

50,000+

COACHING HOURS
From training grounds to stadiums, driving ranges to PGA tours, city offices to late night phone calls, honest face-times to zoom sessions. I have experienced every scenario, emotion, and feeling that all founders, footballers, coaches, and athletes will experience on their journey.
WHO IS THIS FOR?

This is not for everyone.
It’s for those who are done pretending.For founders, CEOs, and elite performers who:

• Carry the weight of their world on their shoulders
• Feel trapped in success but empty in spirit
• Have lost their edge or fear they’re close to it
• Are ready to confront the shadow — the control, fear, and shame that limit potentialYou don’t come here to be told what to do.

You come here to be seen — and to finally see yourself.

WHAT DO YOU GET?
• 4 x 90-minute 1:1 sessions per month with me personally
• Unlimited WhatsApp support between sessions
• Access to selected Sweat & Courage tools and exercises
INVESTMENT

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